NDLI: Impacto de la orientación al mercado en la intensidad y el éxito de la innovación

Content Provider	Semantic Scholar
Author	Maydeu-Olivares, Albert Martínez, Miguel Ángel Martínez Lado, Nora
Copyright Year	1997
Abstract	El objetivo de este trabajo es estudiar empiricamente la relacion entre orientacion al mercado (OM) e innovacion utilizando una muestra representativa de empresas aseguradoras europeas. Para ello, se analiza los efectos del grado de OM en (a) el grado o intensidad en la innovacion y (b) en el exito de los nuevos productos. Los resultados indican que existe un impacto positivo y significativo de la orientacion al mercado en el extio de la innovacion. Sin embargo, esta relacion no es directa, sino que esta mediatizada por el grado de innovacion. El modelo contrastado explica el 63 % de la varianza del exito en la innovacion
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://e-archivo.uc3m.es/bitstream/handle/10016/6402/db971908.pdf?sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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