Loading...
Please wait, while we are loading the content...
Similar Documents
CSR as a driver of satisfaction and loyalty in commercial banks in the Czech Republic
| Content Provider | Semantic Scholar |
|---|---|
| Author | Paulík, Jiří Kombo, Felix |
| Copyright Year | 2016 |
| Abstract | Th is paper is focused on Corporate Social Responsibility (CSR) and its eff ects on satisfaction and loyalty of bank customers and employees in the Czech Republic. Th e aim of this paper is to fi gure out whether CSR strategy of bank aff ects satisfaction and loyalty of bank customers and employees. Th e research was conducted using quantitative method of questionnaire survey and descriptive statistics was used to analyze data to support the research results. It was found out that 87 % of Czech bank customers are satisfi ed with their banks. Th e data analysis also indicated a positive relationship between customer satisfaction and customer loyalty. However, based on the results, customers’ perception of CSR does not have signifi cant eff ect on their satisfaction. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.jois.eu/files/09_Paulik.pdf |
| Language | English |
| Access Restriction | Open |
| Subject Keyword | Bank (environment) Czech dysplasia, metatarsal type Description Ectomesenchymal Chondromyxoid Tumor Personnel Loyalty |
| Content Type | Text |
| Resource Type | Article |
