NDLI: Proyecto de inversión para la producción y comercialización de un snack a base de coco en la ciudad de Guayaquil

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Proyecto de inversión para la producción y comercialización de un snack a base de coco en la ciudad de Guayaquil

Content Provider	Semantic Scholar
Author	Silva, Adrián Nixon Moreno Semiglia, Roberto Ismael Rivera Macías, Oscar Emigdio Mendoza Martínez, Milton
Copyright Year	2011
Abstract	Guayaquil has become one of the cities with high rates of consumption of junk food including snacks, but they do not provide the nutrients needed daily for good performance. The level of preference on consumers with busy lifestyles, giving pattern to the emergence of solutions that allow quick and easy consumption of nutritious foods for that reason we have seen the opportunity that by processing the coconut can get good results in that nutrition is concerned. For this reason we decided to develop and provide a nutritious snack with coconut and oatmeal, sweetened with fructose in granular form and a cone-shaped container, one of the most consumed products in this city. This research project seeks to introduce to market a new product called Guayaquil "Krokit" position in the marketplace looking for a new concept of eating snacks, using a strategy to determine customer requirements in order to provide a meal pass to complete all expectations with a nutritional approach. This project is divided into three main parts: the first is the introduction, background, characteristics and objectives of the project, as the second point is an analysis of the product, marketing and price trends of this natural snack. This part is done through market research surveys. At the same time look at issues such as technical study and the production process. The third chapter discusses the feasibility and financial viability of implementing this project in the city of Guayaquil, having finally conclusions, recommendations and references.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://www.dspace.espol.edu.ec/bitstream/123456789/17121/1/resumen_tesis_cicyt....adrian2.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in