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Banking Outside-in: How Design Thinking is Changing The Banking Industry?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hao, Alvin Jia |
| Copyright Year | 2019 |
| Abstract | The banking industry is facing unprecedented changes. From the assault launched by various Financial Technology companies (FinTechs), to the shifting customer needs and expectations, banks need to transform itself to remain relevant in the digital age. In this paper, we seek to explore the relevance of design thinking as a method to help banks cope with the disruptive changes. We review the biggest drivers of disruption in the banking industry, the suitability of design thinking for the banking industry and banks’ current approaches to design thinking. Lastly, a case study on a Bank in Singapore is introduced to illustrate the example of application of design thinking for a new product design in banking and discuss opportunities and challenges. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://iasdr2019.org/uploads/files/Proceedings/ch-f-1263-Chi-A.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
