NDLI: Market Transformation and Guiding Principles of Sustainability

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Market Transformation and Guiding Principles of Sustainability

Content Provider	Semantic Scholar
Author	Sheldon, Paul Rendon, Michael J.
Copyright Year	2008
Abstract	Scientific analysis suggests that in order to stabilize the climate, we need to meet our electricity end-use needs at 10-20% of the current levels (Stern, et al., 2007; IPCC, 2007). We assert that the types of fundamental, sweeping, institutional, market transformation required to accomplish this will be guided by three fundamental principles: elegant efficiency, biomimicry, and restoring natural and cultural heritage. 1 1. Elegant efficiency—not freezing in the dark, but affordable, stylish, comfortable, and convenient options that allow end users to enjoy well being, while using resources wisely; 2. Biomimicry—designing goods and services the way nature does—local, recyclable, nontoxic, closed-loop, conducted at ambient temperature and pressure, and keeping whole systems in mind. Implementing biomimicry involves creating markets for technologies and designing approaches that are as different from those of the last century as an LED is from a kerosene lamp; 3. Restoring natural and cultural heritage—it is no longer enough to “do no harm.” To be effective, energy efficiency markets must also be respectful and restorative of cultural and natural heritage. The purpose of this paper is to illustrate how transformation currently taking place at the institutional level, in the European Union (EU), in global corporations such as Wal-Mart and Home Depot, in the financial and investment sectors through such indices as the Dow Jones Sustainability Index, the Domini Index and the Equator Principles are often guided by these principles. We will also discuss how the energy efficiency community, especially utilities, can provide greater outreach to diverse market segments through valuing cultural heritage. Successful market transformation will embody these simple, easily-understood principles, which can be applied effectively in diverse situations and circumstances.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://aceee.org/files/proceedings/2008/data/papers/6_460.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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