Identidad social y discursiva del turista:: su construcción a partir de la oferta de valores abstractos

Content Provider	Semantic Scholar
Author	Herrero, Rosana Dolón
Copyright Year	2017
Abstract	espanolEste articulo examina como la pagina web hotelera mercantiliza valores simbolicos abstractos, y de que manera ello incide en la construccion discursiva de un actor social 'turista'. Para ello se propone un analisis cualitativo desde el marco del Analisis Critico del Discurso, concretamente desde la vertiente socio-cultural de Fairclough (2002), que a su vez parte del sistema de transitividad de Halliday (1985). Considerar la mercantilizacion de los valores abstractos resulta interesante en este contexto, pues se podria pensar que los hoteles ofrecen ante todo bienes/servicios concretos y no valores abstractos. Sin embargo, la representacion mental de lo placentero y deseable en el turista, de lo que se le ofrece en calidad de consumidor, se revela en principio como concepto abierto, no delimitado. Se ha analizado un corpus de 189 muestras de paginas web hoteleras en ingles, de hoteles de cuatro y cinco estrellas. Los resultados confirman que la oferta de lo abstracto y su semiotica van ligados a la categoria turistica en la que se inscriben. Igualmente apuntan a una interesante dialectica entre la construccion discursiva del hotel y la representacion discursiva del actor social turista. Este trabajo hace aportaciones de orden discursivo, metodologico y socio-cultural al estudio de la identidad en el contexto del turismo. EnglishThis article examines how hotel webpages commodify abstract symbolic values, and how this representation affects the discursive construction of the tourist as a social actor. To this end, a qualitative analysis is applied, following the framework of Critical Discourse Analysis, specifically Fairclough's (2002) socio-cultural approach that relies on Halliday's (1985) transitivity system. One would tend to think that hotels mostly offer material values. This is why it is of special interest to consider the commodification of the abstract precisely in this context: the mental representation of what counts as pleasurable and desirable for the tourist, of what they are being offered as consumers, reveals itself as an open concept, not as a delimited one. A corpus of 189 samples of hotel webpages in English was analyzed, covering four and five star hotels. The results confirm that the offer of the abstract and its semiotics is linked to the touristic category to which it belongs. They also point at an interesting dialectic between the discursive construction of the hotel and its consequent discursive construction of the tourist as a social actor. This study offers insights into the discursive, methodological and socio-cultural nature of the study of identity in the context of tourism
Starting Page	29
Ending Page	42
Page Count	14
File Format	PDF HTM / HTML
DOI	10.5209/clac.57900
Alternate Webpage(s)	https://webs.ucm.es/info/circulo/no72/dolon.pdf
Alternate Webpage(s)	https://revistas.ucm.es/index.php/CLAC/article/download/57900/52115
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article