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The Licensing of Our Personal Information: Is It a Solution to Internet Privacy
| Content Provider | Semantic Scholar |
|---|---|
| Author | Basho, Kalinda |
| Copyright Year | 2000 |
| Abstract | The increase in the private sector's collection and use of individuals' personal information raises a new threat to privacy in the electronic marketplace. Each day, businesses are collecting sensitive information about consumers' buying habits, occupations, income, families and product preferences. This information is used to create customized advertising campaigns, make decisions about which customers to market products to and predict consumers'future purchases. Current solutions to online privacy fail to give consumers control over how their information is used or compensation for the data they share. This comment will propose that an online licensing system based on the Uniform Computer Information Transaction Act (UCITA) can achieve these objectives. Individuals will contract with businesses for the right to use their personal information. The licensing terms they negotiate will set limits on how their data is used, how long it is used and what type of benefit it is exchanged for. |
| Starting Page | 1507 |
| Ending Page | 1507 |
| Page Count | 1 |
| File Format | PDF HTM / HTML |
| DOI | 10.15779/Z384131 |
| Alternate Webpage(s) | https://scholarship.law.berkeley.edu/cgi/viewcontent.cgi?article=1485&context=californialawreview&httpsredir=1&referer= |
| Alternate Webpage(s) | http://scholarship.law.berkeley.edu/cgi/viewcontent.cgi?article=1485&context=californialawreview |
| Alternate Webpage(s) | https://doi.org/10.15779/Z384131 |
| Volume Number | 88 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
