NDLI: Análisis de mercado de las impresoras Hewlett Packard GT en el primer semestre del 2017 en los locales de Computron en la ciudad de Guayaquil para el diseño de estrategias promocionales

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Análisis de mercado de las impresoras Hewlett Packard GT en el primer semestre del 2017 en los locales de Computron en la ciudad de Guayaquil para el diseño de estrategias promocionales

Content Provider	Semantic Scholar
Author	Criollo, Jara Andrés, Estéfano
Copyright Year	2018
Abstract	The present project is based on printers with continuous ink system, aiming to conduct a market analysis of the latest Hewlett Packard GT printers, in the COMPUTER locations of the city of Guayaquil, also uses a marketing strategy for the company, using the descriptive and analytical methodology in which the research instruments are used as: interviews in the commercial premises established in the Ceibos, Kennedy and North Riocentro, with a number of 390 surveys to the buyers where the interest and the approval of product based on strengthening the image with promotions and publicity of the HP brand, being successful all the strategies applied for the development of a line of acceptance, in which we have to penetrate in new strategies of positioning of the mark that help maintain the development of printer preference with continuous ink system in relationship c in competition For the above mentioned it is necessary to carry out an analysis that allows to know the expectations and preferences of the market and in this way generate sales strategies to clarify doubts in relation to its closest competitor and to cushion the impact on consumer behavior .
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://repositorio.ug.edu.ec/bitstream/redug/29054/1/Est%C3%A9fano%20Jara%20Criollo.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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