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Corporate social responsibility and consumer buying behavior in the Nigerian oil and gas sector
| Content Provider | Semantic Scholar |
|---|---|
| Author | Akanno, Samuel N. Che, Ferdinand Radda, Abubakar A. Uzodinma, Ifeatu |
| Copyright Year | 2015 |
| Abstract | Article Type: Review Article Recently, corporate social responsibility (CSR) has gained widespread support from businesses as part of their agenda for profit maximization and strategy for improved social image. Retail organizations in the Nigerian oil and gas industry are at varied levels in their adoption of CSR initiatives because of different perceptions and beliefs of the importance of CSR. Though some believe that CSR has little or no impact on consumers’ buying behaviors, others significantly believe that CSR initiatives are very impactful and important for profitmaximization, through increased customer patronage and loyalty. This study was conducted in the hope to find out why Nigeria’s oil and gas retailers make certain CSR decisions, the veracity of CSR assertions by these entities, as well as gain insight into consumers’ CSR consideration. Rapid technological advancement in conjunction with the ease of information flow has led to increased spread of information on organizations’ CSR. Though much work remains if organizations must improve on CSR, some Nigerian oil and gas entities appear to be benefiting from buying behaviors of consumers that greatly depend on these organizations’ CSR activities. ©2015 BluePen Journals Ltd. All rights reserved |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.bluepenjournals.org/ijbfmr/pdf/2015/November/Akanno_et_al.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
