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La creación y promoción de experiencias en un destino turístico. Un análisis de la investigación y necesidades de actuación
| Content Provider | Semantic Scholar |
|---|---|
| Author | Fuentes, Rita Carballo Moreno-Gil, Sergio González, Carmelo Javier León Ritchie, J. R. Brent |
| Copyright Year | 2015 |
| Abstract | This paper goes through a comprehensive literature review in order to properly deal with such an important topic as «the experience». This work examines the experience dimensions, how to analyze them, and how to develop and promote a tourist experience, paying attention to the brand and events as a paradigmatic promotional tool. The main contribution of this paper focus in identifying state of the art about tourist experiences research, and it shows an operative framework to put into practice the tourist experience in a destination. |
| Starting Page | 71 |
| Ending Page | 94 |
| Page Count | 24 |
| File Format | PDF HTM / HTML |
| DOI | 10.6018/turismo.35.221511 |
| Alternate Webpage(s) | https://accedacris.ulpgc.es/bitstream/10553/22569/4/Creaci%C3%B3n_promoci%C3%B3n_experiencias.pdf |
| Alternate Webpage(s) | https://digitum.um.es/xmlui/bitstream/10201/43815/1/La%20creaci%C3%B3n%20y%20promoci%C3%B3n%20de%20experiencias.pdf |
| Alternate Webpage(s) | https://doi.org/10.6018/turismo.35.221511 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
