Loading...
Please wait, while we are loading the content...
Similar Documents
Review of Advertising Empire: Race and Visual Culture in Imperial Germany, by David Ciarlo
| Content Provider | Semantic Scholar |
|---|---|
| Author | Wildenthal, Lora |
| Copyright Year | 2011 |
| Abstract | One of the most difficult issues to pinpoint in German colonial studies is the degree to which formal German colonialism in Africa, the Pacific, and China was important to German citizens. Academics, as well as laypeople, have hastened to declare that German colonialism was only marginally important—a mistake, in my view, as I consider it to have been a phenomenon with an interesting history in its own right. Yet it would also be a mistake to assume that the German colonial empire holds the key to understanding all aspects of German racism and exoticism. How to define the specific impact of German colonialism on Germans, as opposed to the effect of colonialism, or exoticism, in general? After all, many Germans either worked for, or emigrated to, colonial empires other than their own, or else they became acquainted with neo-European states that harbored specific forms of racism of their own, such as the United States. What do pervasive images in German popular culture and commercial life, such as the "Sarotti Moor," which is still used to advertise chocolate bars, have to do with all those histories? David Ciarlo has written a wonderful book in which he finds connections among the colonial movement, the exoticism that both preceded and reached beyond the formal German colonial empire, and the commercial images of Africans that were circulated in Germany. His book is both innovative and comprehensively authoritative. |
| Starting Page | 843 |
| Ending Page | 845 |
| Page Count | 3 |
| File Format | PDF HTM / HTML |
| DOI | 10.1017/S0007680511001231 |
| Volume Number | 85 |
| Alternate Webpage(s) | https://scholarship.rice.edu/bitstream/handle/1911/80736/Wildenthal_AdvertisingEmpire.pdf?isAllowed=y&sequence=1 |
| Alternate Webpage(s) | https://doi.org/10.1017/S0007680511001231 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
