NDLI: The Relationship between Brand Trust, Customer Satisfaction and Customer Loyalty (evidence from Automobile Sector of Pakistan)

Content Provider	Semantic Scholar
Author	Kiyani, Talat Mahmood Niazi, Muhammad R. Niazi, Roshaan Ahmed Khan
Copyright Year	2012
Abstract	The study is based on a sample of automobile users in twin cities of Pakistan. The results reveal that both the independent variables customer satisfaction and brand trust have a significant positive impact on customer loyalty. However customer satisfaction is the most important aspects of customer loyalty beside other variables in automobile sector of Pakistan. Therefore companies must focus on a more comprehensive approach towards relationship marketing that includes customer satisfaction, which will result in retaining current customers and generation of positive word of mouth. The purpose of the present study is to examine the effect of brand trust and customer satisfaction on customer loyalty. Data were collected through self-administered
Starting Page	489
Ending Page	502
Page Count	14
File Format	PDF HTM / HTML
Volume Number	4
Alternate Webpage(s)	http://journal-archieves18.webs.com/489-502.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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