NDLI: Aportes de la publicidad a las campañas de beneficencia social. El caso de “Un techo para Chile”

Content Provider	Semantic Scholar
Author	Leyton, Enrique Vergara Salineros, Maite Rodríguez
Copyright Year	2008
Abstract	This article discusses the impact of advertising on social welfare campaigns, stressing on thecase of "Un Techo Para Chile" (A Roof for Chile), an initiative aimed to improve the quality of life of Chile's poorest families by means of building basic housing. In recent years, this project has expanded to other Latin American countries using the name "A Roof for My Country" (Un Techo para mi Pais). This paper is structured along three topics: the role of advertising on the creation of a public sphere, the conceptual lines of the "A Roof for Chile" campaigns, and the main indicators of its growth and brand recordation.
Starting Page	111
Ending Page	122
Page Count	12
File Format	PDF HTM / HTML
DOI	10.5354/0719-1529.2008.677
Volume Number	17
Alternate Webpage(s)	https://comunicacionymedios.uchile.cl/index.php/RCM/article/download/677/572
Alternate Webpage(s)	https://doi.org/10.5354/0719-1529.2008.677
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in