NDLI: Impact of Advertising Effectiveness on Behavioral Brand Loyalty with Mediating Effect of Self-Brand Connection: Evidence from the Islamic Banking Sector in Pakistan

Content Provider	Semantic Scholar
Author	Nemati, Ali Raza Ahmed, Shahzad Khan, Khurram
Copyright Year	2018
Abstract	Ali Raza Nemati 1∗, Shahzad Ahmed 2, Khurram Khan 3 1Ph.D scholar at FMS, Riphah International University, Islamabad, Pakistan 1Unit Head Islamic Banking, Learning and Core Development Division-HR & Learning Group, Bank Alfalah Limited 2Head, Undergrad; FMS, Riphah International University, Islamabad, Pakistan 3Associate Professor, FMS and Chairman, Riphah Centre of Islamic Business (RCIB), Riphah International University, Islamabad, Pakistan
File Format	PDF HTM / HTML
DOI	10.26501/jibm/2018.0801-012
Alternate Webpage(s)	https://jibm.org/wp-content/uploads/2018/09/11.-Article-10-Nemati.pdf
Alternate Webpage(s)	https://doi.org/10.26501/jibm%2F2018.0801-012
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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