NDLI: Population-Based Assessment of Exposure to Risk Behaviors in Motion Pictures.

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Population-Based Assessment of Exposure to Risk Behaviors in Motion Pictures.

Content Provider	Semantic Scholar
Author	Sargent, James Worth, Keilah A. Beach, Michael Gerrard, Meg Heatherton, Todd F.
Copyright Year	2008
Abstract	The aim of most population-based studies of media is to relate a specific exposure to an outcome of interest. A research program has been developed that evaluates exposure to different components of movies in an attempt of assess the association of such exposure with the adoption of substance use during adolescence. To assess exposure to movie substance use, one must measure both viewing time and content. In developing the exposure measure, the study team was interested in circumventing a common problem in exposure measurement, where measures often conflate exposure to media with attention to media. Our aim in this paper is to present a validated measure of exposure to entertainment media, the Beach method, which combines recognition of a movie title with content analysis of the movie for substance use, to generate population based measures of exposure to substance use in this form of entertainment.
Starting Page	134
Ending Page	151
Page Count	18
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://www.dartmouth.edu/~thlab/pubs/08_Sargent_etal_CommMeth_2.pdf
PubMed reference number	19122801v1
Volume Number	2
Issue Number	1-2
Journal	Communication methods and measures
Language	English
Access Restriction	Open
Subject Keyword	Cumulative Trauma Disorders Movies
Content Type	Text
Resource Type	Article

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