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Internet Access to Direct-to-Consumer Advertising of Prescription Medicines: The Case of New Zealand
| Content Provider | Semantic Scholar |
|---|---|
| Author | Scott, William Guy Scott, H. M. Lappin |
| Copyright Year | 2014 |
| Abstract | Direct-to-consumer advertising of prescription medicines to consumers is only permitted in two developed countries; New Zealand and the US. This paper hypothesizes that banning direct-to-consumer advertising in all forms of domestic media is now ineffective as the World Wide Web is used for promotion and transcends country borders. Google was searched for advertisements relating to the top 20 government subsidized prescription-only medicines.as listed in the New Zealand Pharmaceutical Schedule. The research supported the hypothesis as only a few hits were found that met our criteria for an advertisement on New Zealand websites but it was possible to access US and other websites advertising the same medicines. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.wrbrpapers.com/static/documents/March/2014/17.%20Guy%20and%20Helen.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
