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Factors That Influence Customers to Use Electronic Services in the Customer ' s Bank Parsian Bank ( West Branches of the Case Study )
| Content Provider | Semantic Scholar |
|---|---|
| Author | Khaledi, Shahen Farzi Gilaninia, Shahram Mousavian, Seyyed Javad |
| Copyright Year | 2012 |
| Abstract | One of the major obstacles in the way of acceptance of this technology by developing e-banking customers tends to have traditional banking practices. This study aims to investigate the factors affecting customers using electronic banking services among customers of Parsian Bank (West Branches of the case study) deals. In this study to test the hypotheses, a questionnaire with 31 questions and Likert range between 100 and Parsian Bank customers who have accounts in the West branches and electronic banking services are used to cluster and then in ¬ were distributed randomly. Methods used in this study and description of survey methodology is solidarity. Student t test was used to test hypotheses. Other research findings using a Friedman rank test and Spearman correlation test and were analyzed using SPSS software. H0 is rejected and H1 is confirmed by results indicate that all the hypotheses. The response of the six factors Guyana Pykaraynn models include usefulness, ease of use, of pleasure, information, security and confidentiality and quality of the connection, the adoption of effective electronic banking. And most important factor in the acceptance of "customer information" was. Also among the questions than all of the agents' use of interactive software and music when entering the site Parsian Bank, "had an impact on the acceptance of electronic banking. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.journal-archieves14.webs.com/822-832.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
