Diferencias conceptuales entre publicidad y propaganda: una aproximación etimológica

Content Provider	Semantic Scholar
Author	Noguero, Alfonso Méndiz
Copyright Year	2007
Abstract	The confussion between advertising and propaganda is going to be perpetuated in academic discussions: some consider both words synonymous, others prefer generic expressions that elude the conceptual differentiation ("persuasive mass communication”) and others understand that first talks about commercial communication, and the second, ideological speech. The etymological approach - perspective recently recovered in communication - can provide elements for a notional clarification of both terms. Thus, we will see that the original french concept (publicite) is born in the legal field, in the sense of notoriety, and only later it acquires its commercial meaning.
Starting Page	43
Ending Page	61
Page Count	19
File Format	PDF HTM / HTML
DOI	10.5565/rev/qp.122
Alternate Webpage(s)	https://ddd.uab.cat/pub/quepub/quepub_a2007n12/quepub_a2007n12p43.pdf
Alternate Webpage(s)	https://doi.org/10.5565/rev%2Fqp.122
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article