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The impact of lifestyle and ethnocentrism on consumers' purchase intentions of fresh fruit in China
| Content Provider | Semantic Scholar |
|---|---|
| Author | Qing, Ping Lobo, António Chong-Guang, Li |
| Copyright Year | 2012 |
| Abstract | Purpose – The purpose of this paper is to examine how variables related to lifestyle and ethnocentrism influence Chinese consumers' attitudes and intentions towards the purchase of domestic and imported fresh fruit.Design/methodology/approach – A survey instrument was developed using established scales and focus groups. Data were collected in the city of Wuhan through structured intercept interviews with consumers at major supermarkets and fruit stores. Structural equation modelling was used to analyse the data.Findings – Chinese consumers' purchase intention of imported fresh fruit is influenced by lifestyle groups, namely risk takers and traditionalists. Also consumers' ethnocentrism tendencies play an important role in shaping their purchase attitudes towards domestic fresh fruit.Research limitations/implications – Although the research investigated both the sensory and non‐sensory purchase attributes of fruits, it failed to shed light on the intended use of imported fruits, e.g. for gifts, self consum... |
| Starting Page | 43 |
| Ending Page | 51 |
| Page Count | 9 |
| File Format | PDF HTM / HTML |
| DOI | 10.1108/07363761211193037 |
| Volume Number | 29 |
| Alternate Webpage(s) | https://researchbank.swinburne.edu.au/file/9643d6dd-adae-4a3a-b7c7-917852149782/1/PDF%20(Accepted%20manuscript).pdf |
| Alternate Webpage(s) | https://doi.org/10.1108/07363761211193037 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
