NDLI: Quadro Conceitual Para Estudo Dos Impactos Da Adoção De Tecnologias Móveis Por Equipes De Vendas

Content Provider	Semantic Scholar
Author	Bento, Fábio De Oliveira Martens, C. D. Freitas, Henrique
Copyright Year	2016
Abstract	This paper builds a conceptual framework about the impact of adoption of mobile information technologies (TIMs) for sales teams. In order to accomplish that, an exploratory study was developed, based on the literature on adoption and use of mobile information technologies in the organizational context, and specifically in commercial teams. As a result, a conceptual framework about the impacts resulting from the adoption of TIMs in sales teams is presented. The conceptual framework has five dimensions of a model that helps to treat the adoption of TIMs by the actors at the end of a process, namely: seller’s productivity, information processing, communication effectiveness, competence seller and quality of customer relations. The study results provide better grounds on which to develop empirical studies in this context. Finally, questions and suggestions for research are raised
Starting Page	1
Ending Page	1
Page Count	1
File Format	PDF HTM / HTML
DOI	10.21529/RESI.2016.1503001
Volume Number	15
Alternate Webpage(s)	http://www.periodicosibepes.org.br/index.php/reinfo/article/download/1852/pdf
Alternate Webpage(s)	https://doi.org/10.21529/RESI.2016.1503001
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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