NDLI: Internacionalización de Empresas Colombianas: Caso Pettacci S.A

Content Provider	Semantic Scholar
Author	Zubieta, Diana Cifuentes Nuñez, Ginnette Catalina Nuñez Paternina, Ingrid Paulina Paternina
Copyright Year	2013
Abstract	Algunas empresas colombianas, ya sean PYMES o grandes companias, tienen dificultades para realizar exportaciones y comercializar sus productos en un mercado extranjero, ya sea por barreras comerciales, desconocimiento de los procesos de internacionalizacion o temor al fracaso. Dadas las diferentes barreras de internacionalizacion, las companias son ajenas al conocimiento de su potencial exportador, lo cual genera mayor dificultad para dar el paso de internacionalizarse. Por lo anterior, surge la necesidad de realizar un analisis de caso de como una empresa Colombiana de la industria textil, logra internacionalizarse enfrentado barreras y tomando decisiones acertadas, con el fin de servir como ejemplo para otras companias de la misma industria que deseen internacionalizarse.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://repository.urosario.edu.co/bitstream/handle/10336/4681/1026269017-2013.pdf?isAllowed=y&sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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