NDLI: İçsel Pazarlamanin Örgütsel Bağlilik Ve İş Tatmi̇ni̇ne Etki̇si̇

Content Provider	Semantic Scholar
Author	Demir, Halis Usta, Resul Okan, Tarhan
Copyright Year	2008
Abstract	Icsel pazarlama, orgutsel baglilik ve is tatmini arasindaki iliskileri inceleyen bu calismanin amaci, Turkiye’deki akademisyenlerin orgutsel bagliligi ve is tatmini uzerinde icsel pazarlamanin etkisini incelemektir. Bu amacla, Turkiye’deki universitelerde gorev yapmakta olan 228 akademik personelden elde edilen verilere regresyon analizi uygulanmistir. Analiz sonuclari; icsel pazarlama faaliyetlerinin orgutsel baglilik ve is tatmini ile iliskili oldugunu, bundan baska, is tatminin de orgutsel baglilik uzerinde etkili oldugunu gostermektedir.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://dergipark.gov.tr/download/article-file/306555
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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