Evaluating the Image of Tourism Destinations. the Case of the Autonomous Community of the Canary Islands

Content Provider	Semantic Scholar
Author	Ispas, Ana Saragea, Andjelija Andreea
Copyright Year	2011
Abstract	In the context of increased competition on the international tourism market, the assessment of destination image has become a research subject for both managers aiming to improve destination positioning and academic researchers. In order to obtain a competitive advantage, every tourist destination must identify, maintain and reinforce, through appropriate marketing policies, unique items that form and build over time "the destination' s image". Accordingly, the ultimate target of the tourist destinations' promoters should be to achieve a high level of coincidence between the promoted or projected image and the perceived image of the destination, held by potential and actual tourists. Therefore, the aim of this paper is to illustrate promotional techniques and methods used by the authorities of the Canary Islands over the years (projected image), and to identify, through a survey among the citizens of Braoov, the image that they have of the Canary Islands (perceived image).
Starting Page	6
Ending Page	12
Page Count	7
File Format	PDF HTM / HTML
Volume Number	12
Alternate Webpage(s)	http://www.revistadeturism.ro/rdt/article/download/53/24
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article