Loading...
Please wait, while we are loading the content...
Similar Documents
E-banking-a Study on Awareness and Satisfaction of Customers with Reference to Commercial Bank of Ethiopia
| Content Provider | Semantic Scholar |
|---|---|
| Author | Shanmugam, Subramanian |
| Copyright Year | 2016 |
| Abstract | ABSTRACT Electronic banking helped in modernizing the financial systems, creating economic transparency and contributing to greater predictability, liquidity and stability. The most important advantage and the main reason for migration to electronic banking(e-banking) from traditional paper based banking is to improve operational efficiency by means of reducing transaction time and costs which has helped companies, governments and other end users of e-banking products. Technology provides more opportunity to the customers as well as the banker for their convenience with or without awareness of e- banking products and its services. The banks need to provide necessary information regarding their products and services to maximize customer satisfaction. Product awareness and customer satisfaction is very important tool for successful marketing and business growth. This main objectives of this research study makes an attempt to understand and test whether the customers are aware of the product or not, if aware, they are satisfied or not, if satisfied then what is the level of satisfaction. This study also makes an attempt to analyze and test if there is an association between awareness and satisfaction level of e- banking customers with reference to Commercial Bank of Ethiopia (CBE) Dill Town, Ethiopia. Based on the primary sources of information collected under convenience sampling method and were analyzed by SPSS. ABSTRACT Electronic banking helped in modernizing the financial systems, creating economic transparency and contributing to greater predictability, liquidity and stability. The most important advantage and the main reason for migration to electronic banking(e-banking) from traditional paper based banking is to improve operational efficiency by means of reducing transaction time and costs which has helped companies, governments and other end users of e-banking products. Technology provides more opportunity to the customers as well as the banker for their convenience with or without awareness of e- banking products and its services. The banks need to provide necessary information regarding their products and services to maximize customer satisfaction. Product awareness and customer satisfaction is very important tool for successful marketing and business growth. This main objectives of this research study makes an attempt to understand and test whether the customers are aware of the product or not, if aware, they are satisfied or not, if satisfied then what is the level of satisfaction. This study also makes an attempt to analyze and test if there is an association between awareness and satisfaction level of e- banking customers with reference to Commercial Bank of Ethiopia (CBE) Dill Town, Ethiopia. Based on the primary sources of information collected under convenience sampling method and were analyzed by SPSS. |
| File Format | PDF HTM / HTML |
| Volume Number | 6 |
| Alternate Webpage(s) | http://www.theinternationaljournal.org/ojs/index.php?journal=tij&op=download&page=article&path%5B%5D=5017&path%5B%5D=pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
