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Chapter 1 Introduction - Google Pushing the Boundaries of Law
| Content Provider | Semantic Scholar |
|---|---|
| Author | Lopez-Tarruella, Aurelio |
| Copyright Year | 2011 |
| Abstract | Allow me to recall the first time I heard about Google. It was in the beginning of 2000. I was working in Brussels. A colleague of mine recommended me a new web search engine that was far quicker than the ones we used to work with at that time. The first impression I got was not very good: the home page was all in white and not very attractive. But my friend insisted on how fast it was and he constantly made me check the upper side of the results where the astonishing figure of the approximate results and the time used to produce them are shown. Although the number of results was incredible and the time was usually less than a quarter of a second, I was not impressed. The reason might have been that, at that time, I was expecting an Internet portal to provide not only a web search engine but also content. Therefore, I kept working with other web search engines. Little by little Google started to come up more often in conversations with my friends and colleagues. Due to this, and influenced by the need of being up to date, I started to use Google. More important than this was that, during those conversations, the same question always came up: how does Google make money? Only one of my friends had an answer – “thanks to advertising!”, and he explained to us the Google AdWords service – “companies pay Google for displaying small ads in the right side of the screen related to the words you introduce in the search box”. None of us could imagine that such a service might have the implications for trade mark law explained by Jeremy Phillips in Chapter 3 of this work. Basically, at that time, the only thing my colleagues and I thought was that our friend was “nuts” and that such a web site could not survive. In our defence, it has to be recalled that that was the time when the “dotcom bubble” exploded. Time has shown that my friend was right and I was terribly wrong. In February |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://web.ua.es/es/contratos-id/documentos/google-intro.pdf?noCache=1331133690834 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Chapter |
