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Effect of Strategic Management Process on the Performance of Small and Medium Size Enterprises in Kenya
| Content Provider | Semantic Scholar |
|---|---|
| Author | Otieno, Darius Oloo Namusonge, G. S. Mugambi, Fred Mwirigi |
| Copyright Year | 2017 |
| Abstract | This paper investigates the effect of strategic management process on the performance of SME’s in Nairobi. Strategic management is a process of analyzing the current situation, developing suitable strategies, putting those strategies into action, and evaluating, modifying, or changing those strategies as required. This process is vital for the survival of any organizations. The major factors evaluated in the study were strategy formulation, strategy evaluation, environmental scanning and strategy implementation. Cross-sectional study design was used. Stratified and random sampling techniques were used to select 384 Small and Medium Enterprises located in Nairobi Central Business District. The findings indicated that strategy management process has a positive and significant effect on the performance of Small and Medium Enterprises albeit to a small extent. It’s thus important to train SMEs on the importance of strategy management process and to encourage the adoption of strategy management process. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.ijac.org.uk/images/frontImages/gallery/Vol._6_No._5/1._1-14.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
