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Perilaku Konsumen dan Strategi Pengembangan Agroindustri Beras Siger Tunas Baru di Kelurahan Pinang Jaya Kemiling Kota Bandar Lampung
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ariesta, Windi Lestari, Dyah Aring Hepiana Sayekti, Wuryaningsih Dwi Ismono, R. Hanung |
| Copyright Year | 2016 |
| Abstract | This research aims to analyze consumen’s behavior and strategies in the development of siger rice agroindustry. T his research used a case study m e t hod . The samples are stakeholder on agroindustry and consumen of siger rice . Technique sampling for consumers is snowballing. The method of data analyzes used descriptive analysis and SWOT analysis . The results of this research showed tha t: T he consumen’s satisfaction that seen from the repay of siger rice product and consumers have information and knowledge about the characteristics of siger rice, C ombination value IFE was 0.19 and value of EFE was - 0. 05 i n the IE matrix shows that the position the businessin quadran I I . Its mean the agroindustry are in the a rea diversification . The best priority strategies for developing the agroindustry are in creasing the capital of agroindustry from agroindustry fund and government institutions to fullfill the demand of siger rice . Key words: consumen, development strategy, siger rice, SWOT analysis |
| Starting Page | 101200 |
| Ending Page | 101200 |
| Page Count | 1 |
| File Format | PDF HTM / HTML |
| Volume Number | 4 |
| Alternate Webpage(s) | http://repository.lppm.unila.ac.id/5322/1/1508-3921-1-SM.pdf |
| Alternate Webpage(s) | https://doi.org/10.23960/jiia.v4i3.%25p |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
