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Motivation and Motives - Driver and Reason of Consumer's Buying Behavior
| Content Provider | Semantic Scholar |
|---|---|
| Author | Țichindelean, Mihai Vinerean, Simona |
| Copyright Year | 2013 |
| Abstract | The purpose of the paper is to understand and measure consumer's motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool - exploratory factor analysis. |
| Starting Page | 169 |
| Ending Page | 181 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| Volume Number | 65 |
| Alternate Webpage(s) | http://economice.ulbsibiu.ro/revista.economica/archive/65314tichindelean&vinerean.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |