NDLI: Percepción Social, Prejuicios Y Estereotipos. Su Transmisión a Través De Los Medios Masivos De Comunicación

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Percepción Social, Prejuicios Y Estereotipos. Su Transmisión a Través De Los Medios Masivos De Comunicación

Content Provider	Semantic Scholar
Author	Paz, Claudia
Copyright Year	2012
Abstract	El objetivo de este articulo es el de efectuar un analisis critico acerca de como los medios masivos de comunicacion,especificamente en lo que a publicidades comerciales se refiere, pueden ser portadores de roles sociales asignados y transmisores de determinadas actitudes, percepcionessociales,prejuiciosyestereotipos.Elanalisisserahecho sobre una publicidad que presenta una variedad de productos de limpieza para el hogar (limpiavidrios, quitamanchas, limpia inodoros, etc.)y que utiliza el nombre comercial de Mr Musculo perteneciente a la empresa internacional estadounidense Johnson & Sons. Palabras Clave Percepcion social, Prejuicios, Estereotipos Abstract SOCIAL PERCEPTION, PREJUDICE AND STEREOTYPES. THE TRANSMISSION THROUGH THE MASS MEDIA COMMUNICATIONS The goal of this paper is to perform a critical analysis on how mass media communications, specifically commercials, can be bearers of assigned social roles and transmitters of specific attitudes, social perceptions, prejudices and stereotypes. The commercial to be analysed is one that presents several home cleaning products (window cleaners, stain removers, toilet cleaners, etc.) and which uses the brand name of Mr Musculo, a product of the international, North American based corporation Johnsons & Sons. Key Words Social Perceptions, Prejudices, Stereotypes
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://www.aacademica.org/000-072/642.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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