NDLI: Systemand Method for Determining Internet Advertising Strategy Field of the Invention

Content Provider	Semantic Scholar
Copyright Year	2017
Abstract	A method of predicting the performance of an Internet advertising campaign includes collecting anonymous web Surfing data during the Serving of past Internet advertise ments to determine the number of impressions Served to each user visiting a Selected Site during a Selected interval. The users are grouped into Subgroups based on the percent age of impressions Served to each Subgroup. The Service of a Selected number of advertisements is simulated by ran domly assigning each Simulated advertisement to a user based on the number of impressions Served. A projected reach value is calculated by determining the number of users to which at least a Selected number of Simulated advertise ments were Served.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://patentimages.storage.googleapis.com/4d/a1/4e/c3951f75070c73/US20030074252A1.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Patent

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