A Case Study in Investigating the Relationship Between Personal Values and Internet Usage among Post Graduate Students

Content Provider	Semantic Scholar
Author	Purutçuo, Eda
Copyright Year	2013
Abstract	The individual values are widely used for explaining the consumer behaviour in the category of goods and services whereas there are few researches about the relation between the internet activities of consumers and personal values. The purpose of this study is to investigate the relationship between the personal values and Internet usage among post-graduate students and to assess their common feelings about the Internet. The statistical analysis shows that there are significant differences in work/business, usage the purchase of goods or services, the download of software, download music or video, and the investigation as well as banking by on-line activities. Moreover in the research students are asked to rate the items concerning how they feel about the Internet usage. We classified their rates via a five-point Likert scale developed by Mick and Fournier [18]. The results of the statistical analysis indicate that the incompetent dimension of Internet has a meaningful difference in gender (p<0.01). In the sense that females are significantly more likely than males for believing that the Internet makes feel “incompetent”.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://www.idosi.org/wasj/wasj4(6)/21.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article