NDLI: E-marketing in hotel businesses: A survey on four and five-star hotels in Konya

Content Provider	Semantic Scholar
Author	Bişkin, Ferdi Tuncel, Meltem
Copyright Year	2018
Abstract	Elektronik pazarlama (e-pazarlama), uretilen mal ve hizmetlerin web ortaminda tanitilmasi ve pazarlama faaliyetlerinin yine bu ortamda gerceklesmesidir. E-Pazarlama, internet araciligiyla konaklama isletmeleri ve musteriler arasinda dogrudan iletisim kurulmasini saglamaktadir. Bu arastirmanin amaci, Konya'da faaliyet gosteren dort ve bes yildizli otel isletmelerinin internet imkânlarini nasil ve ne duzeyde kullandiklarini belirlemektir. Veri toplama araci olarak yuz yuze mulakat teknigi kullanilmistir. Bu kapsamda, Konya'da faaliyet gosteren dort ve bes yildizli dokuz otel isletmesinin satis mudurleri ve satis sorumlulari ile 24 sorudan olusan mulakatlar gerceklestirilmistir. Sonuc olarak, otel isletmelerinin reklam ve tanitimlarini yapmak icin kendi web sitelerini, e-pazarlama faaliyetleri icin cogunlukla sosyal paylasim sitelerini kullandiklari gorulmustur.
Starting Page	29
Ending Page	39
Page Count	11
File Format	PDF HTM / HTML
DOI	10.24288/jttr.347678
Volume Number	4
Alternate Webpage(s)	http://dergipark.gov.tr/download/article-file/400225
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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