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Free commuter newspapers and the market for paid-for daily newspapers
| Content Provider | Semantic Scholar |
|---|---|
| Author | Mašika, Michal |
| Copyright Year | 2010 |
| Abstract | We use a new dataset on the Swiss newspaper industry from 1999 to 2008 to estimate the substitution patterns between free newspapers and traditional media. Our identification strategy exploits the timing of free newspaper entry and allows for confounding trends. We find that the entry of free newspapers has no eect on the circulation of high quality newspapers, but a negative eect on the circulation of the incumbent yellow press. Moreover, free papers appear to be a complement to traditional news media for highly educated readers. Therefore, we conclude that the eect of free newspapers on consumer surplus |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.hse.ru/data/2011/11/07/1272268727/presi_moscow1.pdf |
| Alternate Webpage(s) | https://www.econstor.eu/bitstream/10419/37488/1/VfS_2010_pid_795.pdf |
| Alternate Webpage(s) | https://www.hse.ru/data/2011/11/07/1272286331/Masika%20Discussion.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |