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You can't buy what you can't see: Retailer practices to increase the green premium
| Content Provider | Semantic Scholar |
|---|---|
| Author | Guyader, Hugo Ottosson, Mikael Witell, Lars |
| Copyright Year | 2017 |
| Abstract | Abstract Retailers are the gatekeepers between consumers and eco-friendly products. As such, they can influence green shopping behavior. The results of an eye-tracking experiment show that retailers can attract consumers’ visual attention and increase the green premium through various practices such as providing relevant information, orienting consumers inside the store, and offering an eco-friendly product assortment. Managerial implications are to use green-colored price tags to signal eco-friendly products, while avoiding greenwashing practices that can distract consumers from finding the eco-friendly products they look for. |
| Starting Page | 319 |
| Ending Page | 325 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| DOI | 10.1016/j.jretconser.2016.07.008 |
| Volume Number | 34 |
| Alternate Webpage(s) | http://isiarticles.com/bundles/Article/pre/pdf/109850.pdf |
| Alternate Webpage(s) | https://doi.org/10.1016/j.jretconser.2016.07.008 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
