NDLI: Comunicação das Liquidações: Uma Análise do Discurso da Propaganda Digital do Varejo de Moda Feminina

Content Provider	Semantic Scholar
Author	Noblat, Francine Gouveia, Tânia Almeida
Copyright Year	2017
Abstract	Este estudo analisa como as promocoes de venda do varejo de moda feminina (LEAES, 2008) sao comunicadas no ambiente digital, atraves da analise de sua construcao verbal e visual (OLIVEIRA, 2007). Trata-se de uma pesquisa de cunho qualitativo, com a analise de materiais promocionais de liquidacoes em blogs , sites e e-mails de quatro lojas, sendo duas de departamento e outras duas especializadas. Foram identificadas similaridades em como ambos segmentos empregam recursos verbais e visuais na construcao de suas pecas promocionais, enquanto as diferencas se dao em funcao das especificidades do publico que cada loja objetiva atender.
Starting Page	182
Ending Page	199
Page Count	18
File Format	PDF HTM / HTML
DOI	10.24860/comunicologia.v10i1.7876
Volume Number	10
Alternate Webpage(s)	https://bdtd.ucb.br/index.php/RCEUCB/article/download/7876/5118
Alternate Webpage(s)	https://doi.org/10.24860/comunicologia.v10i1.7876
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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