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A Study on Consumer Attitude towards the Replacement of Mobile Phones in Chennai City
| Content Provider | Semantic Scholar |
|---|---|
| Author | Murugan, M. Sakthivel |
| Copyright Year | 2014 |
| Abstract | Mobile phones have become a way of life and most basic need of Indian population. No one can imagine them without a mobile phone. In today's consumer world this study has lucidly shown that the replacement has become order of the day and the foremost important reason for replacement of mobile handset is due to style, technology and status improvement where as sentiments does not play any role in the replacement decision. This research paper focus on create a model which may provide a relationship between different variables related to the consumer attitude towards the replacement of mobile phones. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://irjbm.org/irjbm2013/April2014/Paper7.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
