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Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Gutiérrez-García, Elena |
| Copyright Year | 2010 |
| Abstract | Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking. |
| Starting Page | 147 |
| Ending Page | 160 |
| Page Count | 14 |
| File Format | PDF HTM / HTML |
| DOI | 10.5294/1640 |
| Volume Number | 13 |
| Alternate Webpage(s) | http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/download/1640/2075 |
| Alternate Webpage(s) | https://www.redalyc.org/pdf/649/64916293009.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
