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Differentiating Types of Meaningfulness as Motivation for Crowdsourcing Participation and Performance
| Content Provider | Semantic Scholar |
|---|---|
| Author | Guarino, Sean |
| Copyright Year | 2017 |
| Abstract | With the advent of powerful task performance platforms like Amazon’s Mechanical Turk (AMT), crowdsourcing has become a powerful means to address a variety of high-volume pragmatic problems, ranging from language translations to imagery analysis. Crowdsourcing uses crowds of relatively low-cost workers to perform tasks, finding accuracy in the volume of work done rather than relying on experts to address each requirement. This study investigated the breadth of meaningfulness as a potential incentive mechanism in driving performance, participation, and reservation wages in paid crowdsourcing using Amazon’s Mechanical Turk (AMT). Where previous research has equated meaningfulness to an altruistic and/or charitable purpose, this research investigated meaningfulness purpose beyond charity based on the insight that this incentive category, in previous work in industry and education, was intended to be more grounded in an individual objective of usefulness than in altruistic objectives. In this study, it was hypothesized that participants receiving charitable and profitable contexts to their tasks (e.g., informed that task outcomes were being used in a meaningful way) would produce higher performance and participation, as well as a smaller (or lack of) performance or participation drop-offs with lower pecuniary interventions (e.g., indicating a lower reservation wage). It was also hypothesized that participants receiving charitable contexts would produce higher performance and participation than profitable contexts, as well as lower reservation wages. Participants were recruited online using Amazon’s Mechanical Turk (AMT). Participants were asked to complete a demographics |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://dash.harvard.edu/bitstream/handle/1/37799743/GUARINO-DOCUMENT-2018.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
