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Factors Predicting Consumers’ Assessment of Advertisements on Social Networking Sites
| Content Provider | Semantic Scholar |
|---|---|
| Author | Deraz, Hossam A. Awuah, Gabriel Baffour Gebrekidan, Desalegn Abraha |
| Copyright Year | 2015 |
| Abstract | Marketers act on social networking sites (SNSs) in order to be more efficient in merchandising their products and/or services. Even so, the scope of the published studies regarding the assessment o ... |
| File Format | PDF HTM / HTML |
| DOI | 10.17781/P001671 |
| Alternate Webpage(s) | http://sdiwc.net/digital-library/request.php?article=8ad5b340605ee9a8fc45a3bec48fcf4b |
| Alternate Webpage(s) | https://doi.org/10.17781/P001671 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |