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Franquia: Um Breve Estudo Sobre O Crescimento Do Setor No Mercado Brasileiro
| Content Provider | Semantic Scholar |
|---|---|
| Author | Silva, Beatriz Nunes Santos, Caio Pedro Do Nascimento Monzani, Leonardo Franco Takenaka, Edilene Mayumi Murashita |
| Copyright Year | 2017 |
| Abstract | The franchise (franchising) is an alternative system of distribution of goods or services which the franchisor licenses its brand to the franchisee that distributes its products or services. Our country is the fourth best market franchises in the world, with a promising growth trend. This study aimed to identify to analyze the characteristics and motivations that lead entrepreneurs to choose to embrace the franchise system as an entrepreneur instrument. Therefore, this study was built through the survey data found in the existing literature with conducting literature searches through books, magazines and research available in the library collection IES and also on specific sites on the subject. We conclude that the franchise presents itself as a developer tool for the development of the Brazilian domestic market by presenting positive characteristics for entrepreneurial investment. |
| Starting Page | 51 |
| Ending Page | 56 |
| Page Count | 6 |
| File Format | PDF HTM / HTML |
| DOI | 10.5747/cs.2017.v01.nesp.s0009 |
| Volume Number | 01 |
| Alternate Webpage(s) | http://www.unoeste.br/site/enepe/2016/suplementos/area/Socialis/Administra%C3%A7%C3%A3o/FRANQUIA%20UM%20BREVE%20ESTUDO%20SOBRE%20O%20CRESCIMENTO%20DO%20SETOR%20NO%20MERCADO%20BRASILEIRO.pdf |
| Alternate Webpage(s) | https://doi.org/10.5747/cs.2017.v01.nesp.s0009 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
