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Getting acquainted with social networks and apps: WhatsApp-ening with mobile instant messaging?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Anderson, Katie Elson |
| Copyright Year | 2016 |
| Abstract | Purpose The use of mobile messaging (MM) or mobile instant messaging has grown in the past few years at astonishing rates. Design/methodology/approach This growth has prompted data gatherers and trend forecasters to look at the use of MM apps in different ways than in the past. Findings In a 2015 survey, The Pew Research Center asked about the use of MM apps separately from cell phone texting for the first time (Duggan, 2015). Originality/value Digital marketing site eMarketer.com published their first ever worldwide forecast for MM in 2015. This forecast report shows 1.4 billion current users of MM apps or 5 per cent of smartphone users accessing an MM app at least once a month. This is a 31.6 per cent increase from the previous year. The forecast predicts that by 2018, there will be two billion users, representing 80 per cent of smartphone users (eMarketer.com, 2015). |
| Starting Page | 11 |
| Ending Page | 15 |
| Page Count | 5 |
| File Format | PDF HTM / HTML |
| DOI | 10.1108/LHTN-07-2016-0032 |
| Volume Number | 33 |
| Alternate Webpage(s) | https://rucore.libraries.rutgers.edu/rutgers-lib/50556/PDF/1/play/ |
| Alternate Webpage(s) | https://doi.org/10.1108/LHTN-07-2016-0032 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
