NDLI: Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior

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Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior

Content Provider	Semantic Scholar
Author	Jermsittiparsert, Kittisak Siam, Mazen Issa, Mabumba Ahmed, Umair Pahi, Munwar Hussain
Copyright Year	2019
Abstract	Article history: Received December 5, 2018 Received in revised format January 21, 2019 Accepted January 31 2019 Available online January 31 2019 Corporate social responsibility (CSR) is one of the important factors to increase the customer satisfaction. It is part of the economic, legal and moral exercises of a business element guided towards enhancing the business and societal desires. However, companies are facing various issues while adopting CSR practices, particularly Indonesian logistics companies. Challenges in the way of CSR practices affect adversely on customer satisfaction. Therefore, the objective of the present study is to highlight the role of CSR in customer satisfaction among Indonesian logistics firms. In this study, opinions of logistics customers were gathered through survey questionnaires. All the responses were analyzed through structural equation modeling technique. The findings of the study suggest that logistics companies should focus on two CSR practices, 1) environmental contribution and, 2) human resources. Environmental contribution and human resource promote community development which lead towards higher customer satisfaction. . , Canada by the authors; licensee Growing Science 2019 ©
Starting Page	741
Ending Page	752
Page Count	12
File Format	PDF HTM / HTML
DOI	10.5267/j.uscm.2019.1.005
Volume Number	7
Alternate Webpage(s)	http://www.aou.org.bh/images/Research/BAS/Dr_Umair/Journals/2019A.pdf
Alternate Webpage(s)	http://www.growingscience.com/uscm/Vol7/uscm_2019_5.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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