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Factors influencing customer satisfaction with the success factors identified in the insurance industry
| Content Provider | Semantic Scholar |
|---|---|
| Author | Vazifehdust, Hossein Farokhian, Sahel |
| Copyright Year | 2013 |
| Abstract | This article gives the customer satisfaction survey, and factors affecting the insurance industry, according to insurers. First, a study using Servqual model (service quality factors) was investigated; therein, customer satisfaction and other indicators and factors in the success of the insurance companies were identified. Finally, factors such as access, customer response time and trust in customer satisfaction as the most important factors were identified and understanding the customer, credit, insurance, and customer relationship can be identified as the most influential indicators of success in the insurance industry. Key words: Customer satisfaction, service quality, critical success factors. |
| Starting Page | 2026 |
| Ending Page | 2032 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| DOI | 10.5897/AJBM11.2051 |
| Volume Number | 7 |
| Alternate Webpage(s) | https://academicjournals.org/journal/AJBM/article-full-text-pdf/2916B3F20699 |
| Alternate Webpage(s) | https://doi.org/10.5897/AJBM11.2051 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
