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An Empirical Analysis on Consumer Satisfaction and Store Loyalty in Organized Food and Grocery Retailing with Special Reference to Coimbatore City
| Content Provider | Semantic Scholar |
|---|---|
| Copyright Year | 2012 |
| Abstract | Organized retailing provides an ideal shopping experience through consumer preference analysis, excellent ambience and choice of merchandise. Changing lifestyles, strong income growth and favourable demographics are the drivers for the fast growth of this sector. This paper makes an attempt to find answers for store loyalty of customers in organized retail format and to find out the cause and extent of satisfaction of consumers in the outlet. From this study it is evident that no consumer is loyal to one store, this study also found that the following factors: gender, marital status and family size correlate with satisfaction level, the majority of the consumer’s loyalty shallow in nature and other results were examined in detail. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.namexijmr.com/demo1/wp-content/uploads/2015/04/An-Empirical-Analysis-on-Consumer-Satisfaction-and-Store-Loyalty-L.-Gopa-Copy.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
