A Study on Influencing Factors towards the Purchase of Electroninc Goods in Coimbatore City

Content Provider	Semantic Scholar
Copyright Year	2018
Abstract	This research deals with the factors that influence the consumer towards purchase of house hold electronic goods. An average Indian households today use atleast10 15 electrical and electronic goods of various brands. In this study, the researcher focus on the consumer desire towards many white goods such as television, air-conditioner, chimney, microwave oven,dishwasher etc. Consumer give more attention towards the purchase of electronic goods by means of price , brand name, convenience etc. Even though the consumer desire sounds more, various factors influence them during the purchase of the house hold electronic goods. The influencing variables are considered for the study and those variables are analysed through factor analysis. Results revealed that promotional offers, budgets, brand name, product sales & service etc are the most influencing variables.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://www.jetir.org/papers/JETIR1807890.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article