NDLI: Extending the Technology Acceptance Model to Predict the Acceptance of Customer toward Mobile Banking Service in Sulawesi Selatan

Please wait, while we are loading the content...

Extending the Technology Acceptance Model to Predict the Acceptance of Customer toward Mobile Banking Service in Sulawesi Selatan

Content Provider	Semantic Scholar
Author	Munir, Abdul Razak
Copyright Year	2015
Abstract	Abstract: Over the time study on the acceptance of new technologies tend to always use the construct of Perceived Usefulness and Perceived Ease of Use of the Technology Acceptance Model (TAM), but this concept may not be able to explain the behavior of customers towards new information technologies such as mobile banking. In this study variable, Perceived enjoyment added as new factors that reflect the intrinsic belief in the acceptance of mobile banking customers. Therefore the aims of this research are to test the influence of; 1) Perceived Ease of Use toward Perceived Enjoyment Mobile banking services, 2) Perceived Enjoyment toward behavioral intention Mobile banking services, 3) Perceived Ease of Use toward Perceived Usefulness Mobile banking services and 4) Perceived Usefulness toward behavioral intention Mobile banking services. In this research, Survey methods and questionnaires are used as research instruments. The sample used amount 200 respondents. Data were analyzed using descriptive analysis and Structural Equation Model (SEM) to examine the relationship between variables. Results of the Research show that: 1) Perceived ease of use affect perceived enjoyment of mobile banking positively, 2) Perceived enjoyment affect Intention to use mobile banking positively, 3) Perceived ease of use affect perceived of usefulness of mobile banking and 4) perceived of usefulness affect intention to use mobile banking positively. Keywords: Mobile banking, Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, TAM.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://repository.unhas.ac.id/bitstream/handle/123456789/15519/arm-xttam.pdf;jsessionid=366F5B0F4FD5CCEDBF4D50D5FE94497C?sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in