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Predicting persuasion-induced behavior change from the brain.
| Content Provider | Semantic Scholar |
|---|---|
| Author | Falk, Emily B. Berkman, Elliot T. Mann, Traci Harrison, Brittany L. Lieberman, Matthew D. |
| Copyright Year | 2010 |
| Abstract | Although persuasive messages often alter people's self-reported attitudes and intentions to perform behaviors, these self-reports do not necessarily predict behavior change. We demonstrate that neural responses to persuasive messages can predict variability in behavior change in the subsequent week. Specifically, an a priori region of interest (ROI) in medial prefrontal cortex (MPFC) was reliably associated with behavior change (r = 0.49, p < 0.05). Additionally, an iterative cross-validation approach using activity in this MPFC ROI predicted an average 23% of the variance in behavior change beyond the variance predicted by self-reported attitudes and intentions. Thus, neural signals can predict behavioral changes that are not predicted from self-reported attitudes and intentions alone. Additionally, this is the first functional magnetic resonance imaging study to demonstrate that a neural signal can predict complex real world behavior days in advance. |
| File Format | PDF HTM / HTML |
| DOI | 10.1523/JNEUROSCI.0063-10.2010 |
| Alternate Webpage(s) | http://cn.isr.umich.edu/Papers/Falk_2010_JNeuro_PredictingPersuasion-InducedBehaviorChange.pdf |
| Alternate Webpage(s) | http://www.scn.ucla.edu/pdf/Falk-BehaviorChange.pdf |
| Alternate Webpage(s) | http://www.jneurosci.org/content/jneuro/30/25/8421.full.pdf |
| Alternate Webpage(s) | http://www.scn.ucla.edu/pdf/Falk_Sunscreen.pdf |
| Alternate Webpage(s) | http://www.scn.ucla.edu/pdf/Falk(2010)JNeuro.pdf |
| Alternate Webpage(s) | http://www.overcominghateportal.org/uploads/5/4/1/5/5415260/predicting_persuasion-induced_behavior_change_from_the_brain.pdf |
| Alternate Webpage(s) | http://cn.isr.umich.edu/Papers/SupportingOnlineMaterial.pdf |
| Alternate Webpage(s) | http://www.scn.ucla.edu/pdf/sunscreen_supplemental.pdf |
| Alternate Webpage(s) | http://sanlab.uoregon.edu/files/2012/06/Falk_Berkman_Mann_Harrison_Lieberman2010-1ej4zvx.pdf |
| Alternate Webpage(s) | http://repository.upenn.edu/cgi/viewcontent.cgi?article=1452&context=asc_papers |
| PubMed reference number | 20573889 |
| Alternate Webpage(s) | https://doi.org/10.1523/JNEUROSCI.0063-10.2010 |
| Journal | Medline |
| Volume Number | 30 |
| Issue Number | 25 |
| Journal | The Journal of neuroscience : the official journal of the Society for Neuroscience |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
