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Attitude toward m-advertising and m-repurchase
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jiménez, Nadia H. San-Martín, Sonia |
| Copyright Year | 2017 |
| Abstract | One of the business models that attracts scholars and professionals’ interest is mobile commerce. This paper applies the theory of shopping preference to this field. It analyzes the role of personal factors (perceived control and propensity to use technology), social factors (influence of a social group), and epistemic factors (compatibility) to determine consumers’ attitude toward mobile advertising (madvertising) and mobile repurchase (m-repurchase). The information of 973 mobile shoppers is analyzed EL classification: |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://riubu.ubu.es/bitstream/10259/4733/1/Jim%C3%A9nez-ER_2017.pdf |
| Alternate Webpage(s) | http://appswl.elsevier.es/publicaciones/item/pdf?estadoItem=S300&idApp=UINPBA00004N&idiomaItem=en&origen=zonadelectura&pii=S2444883417300013&textMensaje=Documento+descargado+de+http://www.elsevier.es+el+02-08-2017&urlApp=http://www.elsevier.es&web=zonadelectura |
| Alternate Webpage(s) | http://appswl.elsevier.es/publicaciones/item/pdf?estadoItem=S300&idApp=UINPBA00004N&idiomaItem=en&origen=zonadelectura&pii=S2444883417300013&textMensaje=Documento+descargado+de+http://www.elsevier.es+el+24-08-2017&urlApp=http://www.elsevier.es&web=zonadelectura |
| Language | English |
| Access Restriction | Open |
| Subject Keyword | Clomiphene Medical Device Incompatibility Problem Mobile Phone Mobile commerce Neodymium-Doped Yttrium Aluminum Garnet Lasers Norsk Data Optimism |
| Content Type | Text |
| Resource Type | Article |