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El proceso de innovación: utilización de redes sociales como herramienta de apoyo
| Content Provider | Semantic Scholar |
|---|---|
| Author | Camino, Yumara Palenzuela |
| Copyright Year | 2017 |
| Abstract | This paper analyses the process of innovation within the company with special emphasis on the phases of idea generation and diffusion and implementation of a new product since it is in those phases where companies can have the participation of the consumer in social media contributing ideas, opinions and supporting the diffusion and implementation. Social networks have proven to be a good tool for companies when it comes to establishing conversation with consumers and this fact can be used in favour of the company as a source of ideas to develop new products and including in the communication strategy to key users who influence the opinion of many people, the influencers. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://uvadoc.uva.es/bitstream/10324/27210/6/TFG-E-431.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
