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Monkey See, Monkey Do? Sexual Attitudes and Risk Taking among Media Users.
| Content Provider | Semantic Scholar |
|---|---|
| Author | Chapin, John |
| Copyright Year | 2000 |
| Abstract | A review of 25 years of research in "Human Communication Research" indicated that the mass media are a significant source of learning and that the media can and do affect attitudes, which in turn influence behaviors. Based on a community sample, a study sought to extend such findings by establishing a direct link between media use, sexual attitudes, and risk-taking behaviors. Study participants were randomly selected from several communities in western Pennsylvania; 162 adolescents and adults anonymously completed the survey instrument. Overall media use was found to be related to a number of risk behaviors and to the age of first sexual encounters. Better indicators of risk behavior were attitudes toward the media, preference for sexually explicit films, listening to music, and viewing television. Findings suggest the need to study preferences for individual media within different context for different users, to establish a link between media use and risk behaviors. (Contains 3 tables of data and 27 references.) (Author/NKA) Reproductions supplied by EDRS are the best that can be made from the original document. U.S. DEPARTMENT OF EDUCATION Office of Educational Research and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) This document has been reproduced as received from the person or organization originating it. Minor changes have been made to improve reproduction quality. ° Points of view or opinions stated in this document do not necessarily represent official OERI position or policy. c e) O U tr) C/1 Monkey See, Monkey Do? Sexual Attitudes and Risk Taking Among Media Users Dr. John Chapin Penn State University Presented at the 2000 Convention of the National Communication Association (NCA), Seattle, WA. Educational Resources Information Center (ERIC), 2001 BEST COPY AVAILABLE 2 1 PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTED BY TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) Monkey See, Monkey Do? Sexual Attitudes and Risk Taking Among Media Users Abstract A review of 25 years of research in Human Communication Research, indicates that the mass media are a significant source of learning and that the media can and do affect attitudes, which in turn influence behaviors. Based on a community sample, this study sought to extend such findings by establishing a direct link between media use, attitudes, and risk-taking behaviors. Overall media use was found to be related to a number of risk behaviors and to the age of first sexual encounters. Better indicators of risk-behavior were attitudes toward the media, preference for sexually explicit films, listening to music, and viewing television. The findings suggest the need to study preferences for individual media within different contexts for different users, in order to establish a link between media use and risk-behaviors. Poster The poster will consist of a large communication model with the study design and major findings. I hope the poster will generate discussion of media effects models as well as the impact of sexually-oriented media on youth. Key-Terms mass media, social effects of media, risk-behavior |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://files.eric.ed.gov/fulltext/ED446342.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
